Search Engine Optimization (SEO)
You need to drive traffic to your site indorder for clients to see your products and find out about your services. Search engines
are the first place people look for information, and that is where your website should be listed. Google, Yahoo, AOL, MSN/Bing,
HotBOt, Dogpile, Ask, Lycos are only some of the search engines available, with Google being the prominant and favorite search
engine of people, followed by Yahoo and MSN/Bing.
What are search engines?
Search engines are search tools used to search for information on the internet. They are made out of tens of thousands of computers
running huge databases and run software known as spiders or robots to grab webpages, read the content
within them, and try to index significant words within the content using complex algorithms. When users search search engines, they supply
some keywords, and the search engines return some narural (organic) search results that are pulled from the index because they
believe that those pages match the search terms. Melior's experience in SEO can help you supply these algorithms with the information
required inorder to rank your website among the top using specific keywords.
So, what is SEO?
SEO is the process of improving your site's search engine rank. (showing up on the first pages of search engine's results).
Melior has been involved in the Internet for many years now and has been part of all of it's recent changes. Throughout these
years we have gained very usefull information regarding to how search engines work, what are the most frequent search terms
being used today, etc. Our web designers have extensive SEO knowledge and have gained hands on experience by working on different
SEO projects.
What keywords to optimize?
Melior is also assist you in choosing the right keywords (the words people are using in search engines to search
for web sites. You might think you know what keywords to use, but what do other people do? You do not want to use keywords that you
would only use and not others. Furthermore, your site maybe top ranked on specific keywords, and that's great until you realise that
those search terms are only rarely searched upon, and would bring no traffic to your site. So you need to emphasize on the popular
search terms out there. With our SEO package, we offer you a full keyword analysis report, with all of the relevant, popular, targetted
keywords and phrases in the market (search trail), as well as what your competitors are using.
What about my competitors?
In today's competitive market, every business wants to show up in the first page of Google or any other search engine
when specific keywords are being searched. SEO is getting tougher all the time because of this huge competition. More and
more people learn about SEO and more and more of your competitors are doing a far better job in it then before. So, on every day
passing it is gettign harder to compete for top spots. At Melior we undergo a very strict methodology at very competitive prices.
The price is determined by the competitiveness of the keywords you are after. Some keywords are incredibly competitive and thus
require huge efford, time and money to beat the competition. Other are simply there to be grabbed. You can improve your site's visibility in search engines and runover your competitors
at a very low cost.